Little Sesame vs Baba Small Batch · Bay Area shelf head-to-head
Little Sesame and Baba Small Batch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Little Sesame carries more Brand PowerLittle Sesame is in more Bay Area grocersLittle Sesame fields the deeper lineupBaba Small Batch sits further up the premium end
Little Sesame
Baba Small Batch
41
brand power
30
15
products
9
2
categories
3
14
grocers
12
79.3¢
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Little Sesame▭ Baba Small Batch
Distribution · 30% of score58·50
carried in 14 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Little Sesame
only Baba Small Batch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Little Sesame · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Little Sesame · Baba Small Batch
