Little Sesame vs Haig's · Bay Area shelf head-to-head
Little Sesame and Haig's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Little Sesame is in more Bay Area grocers
Little Sesame
Haig's
41
brand power
39
15
products
15
2
categories
3
2
subcategories
4
14
grocers
13
79.3¢
price per oz
76.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Little Sesame▭ Haig's
Distribution · 30% of score58·54
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Little Sesame
no top category Haig's doesn’t also play in.
only Haig's
no top category Little Sesame doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Little Sesame · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Little Sesame · Haig's
