Living Flora vs Lifeway · Bay Area shelf head-to-head
Living Flora and Lifeway, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lifeway carries more Brand PowerLifeway is in more Bay Area grocersLifeway fields the deeper lineupLiving Flora sits further up the premium end
Living Flora
Lifeway
20
brand power
66
4
products
42
2
categories
3
3
grocers
15
49.1¢
price per fl oz
27.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Living Flora▭ Lifeway
Distribution · 30% of score13·63
L
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Living Flora
only Lifeway
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Living Flora · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Living Flora · Lifeway
