Local Hive vs Heavenly Organics · Bay Area shelf head-to-head
Local Hive and Heavenly Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Local Hive carries more Brand PowerLocal Hive is in more Bay Area grocersHeavenly Organics sits further up the premium end
Local Hive
Heavenly Organics
37
brand power
23
13
products
11
2
categories
2
14
grocers
9
79.7¢
price per oz
81.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Local Hive▭ Heavenly Organics
Distribution · 30% of score58·38
H
carried in 14 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Local Hive
only Heavenly Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Local Hive · Heavenly Organics
