Lorina vs Blue Monkey · Bay Area shelf head-to-head
Lorina and Blue Monkey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lorina is in more Bay Area grocers
Lorina
Blue Monkey
30
brand power
27
10
products
9
2
categories
2
2
subcategories
3
10
grocers
7
29.5¢
price per fl oz
26.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lorina▭ Blue Monkey
Distribution · 30% of score42·29
L
B
carried in 10 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score57·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lorina
only Blue Monkey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Blue Monkey · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lorina · Blue Monkey
