Lorina vs Rieme · Bay Area shelf head-to-head
Lorina and Rieme, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lorina carries more Brand PowerLorina is in more Bay Area grocersLorina fields the deeper lineup
Lorina
Rieme
30
brand power
17
10
products
6
2
categories
1
2
subcategories
2
10
grocers
2
29.5¢
price per fl oz
28.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lorina▭ Rieme
Distribution · 30% of score42·8
L
R
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score57·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lorina
only Rieme
no top category Lorina doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lorina · Rieme
