Lorina vs Yuzuco · Bay Area shelf head-to-head
Lorina and Yuzuco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lorina is in more Bay Area grocersYuzuco fields the deeper lineupYuzuco sits further up the premium end
Lorina
Yuzuco
30
brand power
31
10
products
15
2
categories
4
10
grocers
2
29.5¢
price per fl oz
34.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lorina▭ Yuzuco
Distribution · 30% of score42·8
L
Y
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score57·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lorina
no top category Yuzuco doesn’t also play in.
only Yuzuco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lorina · 8
only Yuzuco · 0
no exclusive doors — everywhere Yuzuco is, Lorina is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lorina · Yuzuco