Los Chileros vs Badia Spices · Bay Area shelf head-to-head
Los Chileros and Badia Spices, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Badia Spices carries more Brand PowerBadia Spices is in more Bay Area grocersBadia Spices fields the deeper lineupLos Chileros sits further up the premium end
Los Chileros
Badia Spices
21
brand power
43
12
products
36
3
categories
4
4
subcategories
18
7
grocers
9
$4.01
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Los Chileros▭ Badia Spices
Distribution · 30% of score29·38
B
carried in 7 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Los Chileros
only Badia Spices
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Los Chileros · 3
only Badia Spices · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Los Chileros · Badia Spices
