Los Chileros vs Melissa's · Bay Area shelf head-to-head
Los Chileros and Melissa's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melissa's carries more Brand PowerMelissa's is in more Bay Area grocersMelissa's fields the deeper lineupMelissa's sits further up the premium end
Los Chileros
Melissa's
21
brand power
64
12
products
68
3
categories
20
7
grocers
8
$4.01
price per oz
$3.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Los Chileros▭ Melissa's
Distribution · 30% of score29·33
carried in 7 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Los Chileros
no top category Melissa's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Los Chileros · Melissa's
