Los Roast vs Mrs. Renfro's · Bay Area shelf head-to-head
Los Roast and Mrs. Renfro's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mrs. Renfro's is in more Bay Area grocersMrs. Renfro's fields the deeper lineupLos Roast sits further up the premium end
Los Roast
Mrs. Renfro's
27
brand power
31
6
products
12
3
categories
3
7
grocers
10
54.0¢
price per oz
47.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Los Roast▭ Mrs. Renfro's
Distribution · 30% of score29·42
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Los Roast
only Mrs. Renfro's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Los Roast · 2
only Mrs. Renfro's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Los Roast · Mrs. Renfro's