Lotus Foods vs Ralston Family Farms · Bay Area shelf head-to-head
Lotus Foods and Ralston Family Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lotus Foods carries more Brand PowerLotus Foods is in more Bay Area grocersLotus Foods fields the deeper lineupLotus Foods sits further up the premium end
Lotus Foods
Ralston Family Farms
54
brand power
11
28
products
2
4
categories
1
9
subcategories
2
17
grocers
2
75.2¢
price per oz
27.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lotus Foods▭ Ralston Family Farms
Distribution · 30% of score71·8
R
carried in 17 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lotus Foods
only Ralston Family Farms
no top category Lotus Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lotus Foods · Ralston Family Farms
