Lotus Foods vs Super Lucky Elephant · Bay Area shelf head-to-head
Lotus Foods and Super Lucky Elephant, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lotus Foods carries more Brand PowerLotus Foods is in more Bay Area grocersLotus Foods fields the deeper lineupLotus Foods sits further up the premium end
Lotus Foods
Super Lucky Elephant
54
brand power
15
28
products
3
4
categories
1
9
subcategories
2
17
grocers
4
75.2¢
price per oz
15.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lotus Foods▭ Super Lucky Elephant
Distribution · 30% of score71·17
carried in 17 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lotus Foods
only Super Lucky Elephant
no top category Lotus Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lotus Foods · Super Lucky Elephant
