Lotus vs Nuttzo · Bay Area shelf head-to-head
Lotus and Nuttzo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nuttzo is in more Bay Area grocersNuttzo fields the deeper lineupNuttzo sits further up the premium end
Lotus
Nuttzo
27
brand power
29
4
products
8
3
categories
2
3
subcategories
3
6
grocers
8
$6.25
avg price
$15.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lotus▭ Nuttzo
Distribution · 30% of score25·33
L
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nuttzo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lotus · Nuttzo