Louisville Vegan Jerky vs New Primal · Bay Area shelf head-to-head
Louisville Vegan Jerky and New Primal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Louisville Vegan Jerky carries more Brand PowerLouisville Vegan Jerky is in more Bay Area grocers
Louisville Vegan Jerky
New Primal
32
brand power
25
8
products
8
3
categories
1
6
grocers
4
$2.70
price per oz
$2.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Louisville Vegan Jerky▭ New Primal
Distribution · 30% of score25·17
L
N
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score49·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Louisville Vegan Jerky
only New Primal
no top category Louisville Vegan Jerky doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Louisville Vegan Jerky · 3
only New Primal · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Louisville Vegan Jerky · New Primal
