Lovebird Grain-free Cereal vs Catalina Crunch · Bay Area shelf head-to-head
Lovebird Grain-free Cereal and Catalina Crunch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Catalina Crunch carries more Brand PowerCatalina Crunch is in more Bay Area grocersCatalina Crunch fields the deeper lineupLovebird Grain-free Cereal sits further up the premium end
Lovebird Grain-free Cereal
Catalina Crunch
20
brand power
54
5
products
27
1
categories
6
5
grocers
15
$1.43
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lovebird Grain-free Cereal▭ Catalina Crunch
Distribution · 30% of score21·63
L
carried in 5 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lovebird Grain-free Cereal
no top category Catalina Crunch doesn’t also play in.
only Catalina Crunch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Lovebird Grain-free Cereal · 0
no exclusive doors — everywhere Lovebird Grain-free Cereal is, Catalina Crunch is too.
only Catalina Crunch · 10
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lovebird Grain-free Cereal · Catalina Crunch