Love's vs Oroweat · Bay Area shelf head-to-head
Love's and Oroweat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oroweat carries more Brand PowerOroweat is in more Bay Area grocersOroweat fields the deeper lineup
Love's
Oroweat
20
brand power
49
5
products
40
3
categories
2
5
subcategories
11
2
grocers
12
$6.14
avg price
$7.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Love's▭ Oroweat
Distribution · 30% of score8·50
L
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Love's
only Oroweat
no top category Love's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Love's · 0
no exclusive doors — everywhere Love's is, Oroweat is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Love's · Oroweat