Lu Lu's vs Mila · Bay Area shelf head-to-head
Lu Lu's and Mila, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mila carries more Brand PowerMila is in more Bay Area grocers
Lu Lu's
Mila
24
brand power
29
10
products
9
2
categories
2
3
subcategories
4
1
grocers
5
$12.30
avg price
$7.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lu Lu's▭ Mila
Distribution · 30% of score4·21
L
M
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score57·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lu Lu's
only Mila
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lu Lu's · 0
no exclusive doors — everywhere Lu Lu's is, Mila is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lu Lu's · Mila
