Lu Lu's vs P.f. Chang's · Bay Area shelf head-to-head
Lu Lu's and P.f. Chang's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
P.f. Chang's carries more Brand PowerP.f. Chang's is in more Bay Area grocersP.f. Chang's fields the deeper lineup
Lu Lu's
P.f. Chang's
24
brand power
38
10
products
19
2
categories
3
3
subcategories
4
1
grocers
7
$12.30
avg price
$9.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lu Lu's▭ P.f. Chang's
Distribution · 30% of score4·29
L
P
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score57·79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Appetizers1 vs 2 SKUs
L
2% of shelf
only Lu Lu's
no top category P.f. Chang's doesn’t also play in.
only P.f. Chang's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Lu Lu's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lu Lu's · P.f. Chang's
