Lucini Italia vs Oro Bailen · Bay Area shelf head-to-head
Lucini Italia and Oro Bailen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lucini Italia carries more Brand PowerLucini Italia is in more Bay Area grocersLucini Italia fields the deeper lineup
Lucini Italia
Oro Bailen
36
brand power
7
13
products
2
3
categories
1
11
grocers
2
$21.02
avg price
$25.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lucini Italia▭ Oro Bailen
Distribution · 30% of score46·8
L
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lucini Italia
only Oro Bailen
no top category Lucini Italia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lucini Italia · Oro Bailen