Luna vs Gomacro · Bay Area shelf head-to-head
Luna and Gomacro, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gomacro carries more Brand PowerGomacro is in more Bay Area grocersGomacro fields the deeper lineup
Luna
Gomacro
41
brand power
56
14
products
40
3
categories
4
12
grocers
18
$1.53
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Luna▭ Gomacro
Distribution · 30% of score50·75
L
carried in 12 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Luna
only Gomacro
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Luna · 0
no exclusive doors — everywhere Luna is, Gomacro is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Luna · Gomacro
