Lunchables vs Sargento · Bay Area shelf head-to-head
Lunchables and Sargento, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sargento carries more Brand PowerSargento is in more Bay Area grocersSargento fields the deeper lineup
Lunchables
Sargento
16
brand power
50
7
products
54
2
categories
6
2
subcategories
16
2
grocers
10
$5.62
avg price
$5.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lunchables▭ Sargento
Distribution · 30% of score8·42
L
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lunchables
no top category Sargento doesn’t also play in.
only Sargento
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lunchables · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lunchables · Sargento