Lundberg Family Farms vs Planet Rice · Bay Area shelf head-to-head
Lundberg Family Farms and Planet Rice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lundberg Family Farms carries more Brand PowerLundberg Family Farms is in more Bay Area grocersLundberg Family Farms fields the deeper lineupPlanet Rice sits further up the premium end
Lundberg Family Farms
Planet Rice
63
brand power
15
66
products
3
7
categories
1
13
subcategories
1
19
grocers
3
59.5¢
price per oz
39.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lundberg Family Farms▭ Planet Rice
Distribution · 30% of score79·13
P
carried in 19 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lundberg Family Farms
only Planet Rice
no top category Lundberg Family Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lundberg Family Farms · Planet Rice
