Lurpak vs Isigny Ste Mère · Bay Area shelf head-to-head
Lurpak and Isigny Ste Mère, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Isigny Ste Mère carries more Brand PowerIsigny Ste Mère is in more Bay Area grocersIsigny Ste Mère fields the deeper lineup
Lurpak
Isigny Ste Mère
8
brand power
47
2
products
15
1
categories
4
2
subcategories
6
2
grocers
11
$7.76
avg price
$9.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lurpak▭ Isigny Ste Mère
Distribution · 30% of score8·46
L
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lurpak
no top category Isigny Ste Mère doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lurpak · 0
no exclusive doors — everywhere Lurpak is, Isigny Ste Mère is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lurpak · Isigny Ste Mère