Mìlà vs Laoban · Bay Area shelf head-to-head
Mìlà and Laoban, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Laoban carries more Brand PowerLaoban is in more Bay Area grocersLaoban fields the deeper lineupLaoban sits further up the premium end
Mìlà
Laoban
13
brand power
46
2
products
15
1
categories
4
1
subcategories
5
5
grocers
11
$1.06
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mìlà▭ Laoban
Distribution · 30% of score21·46
M
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mìlà
no top category Laoban doesn’t also play in.
only Laoban
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mìlà · Laoban