Mahatma vs Riceselect · Bay Area shelf head-to-head
Mahatma and Riceselect, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mahatma carries more Brand PowerMahatma is in more Bay Area grocersMahatma fields the deeper lineupRiceselect sits further up the premium end
Mahatma
Riceselect
35
brand power
24
13
products
9
3
categories
2
6
subcategories
7
9
grocers
8
$4.25
avg price
$11.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mahatma▭ Riceselect
Distribution · 30% of score38·33
R
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Grains1 vs 3 SKUs
1% of shelf
only Mahatma
only Riceselect
no top category Mahatma doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mahatma · 2
only Riceselect · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mahatma · Riceselect
