Mahatma vs Vigo · Bay Area shelf head-to-head
Mahatma and Vigo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mahatma carries more Brand PowerMahatma is in more Bay Area grocersMahatma fields the deeper lineup
Mahatma
Vigo
35
brand power
15
13
products
4
3
categories
2
6
subcategories
3
9
grocers
1
$4.25
avg price
$6.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mahatma▭ Vigo
Distribution · 30% of score38·4
V
carried in 9 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mahatma
only Vigo
no top category Mahatma doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mahatma · Vigo