Maine Coast vs Gimme · Bay Area shelf head-to-head
Maine Coast and Gimme, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gimme carries more Brand PowerGimme is in more Bay Area grocersGimme fields the deeper lineupGimme sits further up the premium end
Maine Coast
Gimme
25
brand power
57
7
products
29
3
categories
4
2
grocers
20
$5.91
price per oz
$8.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maine Coast▭ Gimme
Distribution · 30% of score8·83
M
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maine Coast
only Gimme
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Maine Coast · 0
no exclusive doors — everywhere Maine Coast is, Gimme is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maine Coast · Gimme
