Maine Coast vs Mitoku · Bay Area shelf head-to-head
Maine Coast and Mitoku, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitoku carries more Brand PowerMaine Coast is in more Bay Area grocersMitoku fields the deeper lineup
Maine Coast
Mitoku
25
brand power
34
7
products
13
3
categories
6
2
grocers
1
$5.91
price per oz
$6.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maine Coast▭ Mitoku
Distribution · 30% of score8·4
M
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mitoku
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maine Coast · 1
only Mitoku · 0
no exclusive doors — everywhere Mitoku is, Maine Coast is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maine Coast · Mitoku
