Maizly vs Elmhurst · Bay Area shelf head-to-head
Maizly and Elmhurst, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Elmhurst carries more Brand PowerElmhurst is in more Bay Area grocersElmhurst fields the deeper lineup
Maizly
Elmhurst
18
brand power
53
6
products
24
1
categories
5
1
subcategories
6
2
grocers
12
$6.24
avg price
$7.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maizly▭ Elmhurst
Distribution · 30% of score8·50
M
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maizly
no top category Elmhurst doesn’t also play in.
only Elmhurst
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maizly · Elmhurst