Mamma Chia vs Noka · Bay Area shelf head-to-head
Mamma Chia and Noka, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mamma Chia
Noka
41
brand power
37
16
products
16
4
categories
1
5
subcategories
1
12
grocers
12
69.6¢
price per oz
74.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mamma Chia▭ Noka
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mamma Chia
only Noka
no top category Mamma Chia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mamma Chia · Noka
