Mamma Chia vs Paw Patrol · Bay Area shelf head-to-head
Mamma Chia and Paw Patrol, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mamma Chia carries more Brand PowerMamma Chia is in more Bay Area grocersMamma Chia fields the deeper lineupMamma Chia sits further up the premium end
Mamma Chia
Paw Patrol
41
brand power
14
16
products
4
4
categories
1
5
subcategories
1
12
grocers
3
69.6¢
price per oz
70.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mamma Chia▭ Paw Patrol
Distribution · 30% of score50·13
P
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mamma Chia
only Paw Patrol
no top category Mamma Chia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mamma Chia · Paw Patrol
