Mamma Emma vs Via Emilia · Bay Area shelf head-to-head
Mamma Emma and Via Emilia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mamma Emma carries more Brand PowerMamma Emma is in more Bay Area grocersMamma Emma fields the deeper lineupMamma Emma sits further up the premium end
Mamma Emma
Via Emilia
35
brand power
21
15
products
3
3
categories
1
10
grocers
9
66.5¢
price per oz
23.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mamma Emma▭ Via Emilia
Distribution · 30% of score42·38
V
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mamma Emma
only Via Emilia
no top category Mamma Emma doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mamma Emma · 5
only Via Emilia · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mamma Emma · Via Emilia
