Mammoth Bar vs Clif Bar · Bay Area shelf head-to-head
Mammoth Bar and Clif Bar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clif Bar carries more Brand PowerClif Bar is in more Bay Area grocersClif Bar fields the deeper lineupMammoth Bar sits further up the premium end
Mammoth Bar
Clif Bar
17
brand power
56
4
products
42
3
categories
3
3
subcategories
4
3
grocers
18
$2.24
price per oz
$1.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mammoth Bar▭ Clif Bar
Distribution · 30% of score13·75
M
carried in 3 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mammoth Bar
only Clif Bar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mammoth Bar · 0
no exclusive doors — everywhere Mammoth Bar is, Clif Bar is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mammoth Bar · Clif Bar
