Mani vs Iliada · Bay Area shelf head-to-head
Mani and Iliada, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Iliada carries more Brand PowerIliada is in more Bay Area grocersIliada fields the deeper lineup
Mani
Iliada
13
brand power
34
3
products
13
2
categories
3
1
grocers
9
$12.22
avg price
$14.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mani▭ Iliada
Distribution · 30% of score4·38
M
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mani
no top category Iliada doesn’t also play in.
only Iliada
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mani · 0
no exclusive doors — everywhere Mani is, Iliada is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mani · Iliada