Margaritaville vs Northern Chef · Bay Area shelf head-to-head
Margaritaville and Northern Chef, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Northern Chef carries more Brand PowerNorthern Chef is in more Bay Area grocers
Margaritaville
Northern Chef
16
brand power
26
4
products
6
2
categories
2
3
subcategories
4
2
grocers
5
$8.24
avg price
$17.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Margaritaville▭ Northern Chef
Distribution · 30% of score8·21
M
N
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Margaritaville
only Northern Chef
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Margaritaville · 0
no exclusive doors — everywhere Margaritaville is, Northern Chef is too.
only Northern Chef · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Margaritaville · Northern Chef
