Mariani vs Sun-maid · Bay Area shelf head-to-head
Mariani and Sun-maid, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sun-maid carries more Brand PowerSun-maid is in more Bay Area grocersSun-maid fields the deeper lineupMariani sits further up the premium end
Mariani
Sun-maid
35
brand power
46
17
products
22
3
categories
3
11
subcategories
6
6
grocers
13
$1.06
price per oz
46.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mariani▭ Sun-maid
Distribution · 30% of score25·54
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mariani
only Sun-maid
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mariani · 1
only Sun-maid · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mariani · Sun-maid
