Mariani vs Sunsweet · Bay Area shelf head-to-head
Mariani and Sunsweet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunsweet carries more Brand PowerSunsweet is in more Bay Area grocers
Mariani
Sunsweet
35
brand power
42
17
products
19
3
categories
2
11
subcategories
3
6
grocers
13
$1.06
price per oz
89.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mariani▭ Sunsweet
Distribution · 30% of score25·54
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mariani
only Sunsweet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mariani · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mariani · Sunsweet
