Marin Gourmet vs Haig's · Bay Area shelf head-to-head
Marin Gourmet and Haig's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Haig's carries more Brand PowerHaig's is in more Bay Area grocersHaig's fields the deeper lineupMarin Gourmet sits further up the premium end
Marin Gourmet
Haig's
8
brand power
39
5
products
15
3
categories
3
3
grocers
13
$8.82
avg price
$6.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marin Gourmet▭ Haig's
Distribution · 30% of score13·54
M
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marin Gourmet
only Haig's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marin Gourmet · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marin Gourmet · Haig's