Marin Specialty Foods vs Sorella · Bay Area shelf head-to-head
Marin Specialty Foods and Sorella, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marin Specialty Foods carries more Brand PowerMarin Specialty Foods is in more Bay Area grocersSorella sits further up the premium end
Marin Specialty Foods
Sorella
17
brand power
12
4
products
5
1
categories
2
2
subcategories
4
5
grocers
2
$1.31
price per oz
$2.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marin Specialty Foods▭ Sorella
Distribution · 30% of score21·8
S
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marin Specialty Foods
no top category Sorella doesn’t also play in.
only Sorella
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marin Specialty Foods · 4
only Sorella · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marin Specialty Foods · Sorella
