Mars vs Hershey's · Bay Area shelf head-to-head
Mars and Hershey's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hershey's carries more Brand PowerHershey's is in more Bay Area grocersHershey's fields the deeper lineupMars sits further up the premium end
Mars
Hershey's
29
brand power
54
14
products
79
1
categories
6
2
subcategories
8
7
grocers
14
$17.31
avg price
$8.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mars▭ Hershey's
Distribution · 30% of score29·58
M
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mars
no top category Hershey's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mars · 1
only Hershey's · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mars · Hershey's
