Marukan vs Mizkan · Bay Area shelf head-to-head
Marukan and Mizkan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marukan carries more Brand PowerMarukan is in more Bay Area grocersMarukan fields the deeper lineup
Marukan
Mizkan
45
brand power
0
10
products
3
2
categories
2
3
subcategories
2
19
grocers
2
$5.80
avg price
$3.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marukan▭ Mizkan
Distribution · 30% of score79·8
M
carried in 19 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marukan
only Mizkan
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marukan · Mizkan