Marukan vs Nishiki · Bay Area shelf head-to-head
Marukan and Nishiki, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marukan carries more Brand PowerMarukan is in more Bay Area grocersMarukan sits further up the premium end
Marukan
Nishiki
45
brand power
34
10
products
11
2
categories
3
3
subcategories
6
19
grocers
9
$5.80
avg price
$10.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marukan▭ Nishiki
Distribution · 30% of score79·38
N
carried in 19 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marukan
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marukan · 11
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marukan · Nishiki