Massa vs Vicolo · Bay Area shelf head-to-head
Massa and Vicolo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vicolo carries more Brand PowerVicolo is in more Bay Area grocersVicolo fields the deeper lineup
Massa
Vicolo
17
brand power
58
4
products
30
1
categories
4
1
subcategories
6
4
grocers
19
96.1¢
price per oz
90.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Massa▭ Vicolo
Distribution · 30% of score17·79
M
carried in 4 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Massa
no top category Vicolo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Massa · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Massa · Vicolo
