Masseria Mirogallo vs Full Belly Farm · Bay Area shelf head-to-head
Masseria Mirogallo and Full Belly Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Full Belly Farm carries more Brand PowerFull Belly Farm fields the deeper lineupMasseria Mirogallo sits further up the premium end
Masseria Mirogallo
Full Belly Farm
15
brand power
27
5
products
9
4
categories
5
5
subcategories
7
3
grocers
3
77.0¢
price per oz
$1.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Masseria Mirogallo▭ Full Belly Farm
Distribution · 30% of score13·13
M
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Masseria Mirogallo
only Full Belly Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Masseria Mirogallo · 1
only Full Belly Farm · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Masseria Mirogallo · Full Belly Farm