Master Of Mixes vs Monin · Bay Area shelf head-to-head
Master Of Mixes and Monin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monin carries more Brand PowerMonin is in more Bay Area grocersMonin fields the deeper lineupMonin sits further up the premium end
Master Of Mixes
Monin
22
brand power
50
4
products
17
2
categories
5
3
subcategories
5
4
grocers
7
$6.31
avg price
$14.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Master Of Mixes▭ Monin
Distribution · 30% of score17·29
M
M
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Master Of Mixes
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Master Of Mixes · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Master Of Mixes · Monin