Matiz vs Pollastrini · Bay Area shelf head-to-head
Matiz and Pollastrini, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Matiz carries more Brand PowerMatiz is in more Bay Area grocersMatiz fields the deeper lineup
Matiz
Pollastrini
60
brand power
11
28
products
3
7
categories
1
15
subcategories
1
17
grocers
1
$10.64
avg price
$7.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Matiz▭ Pollastrini
Distribution · 30% of score71·4
P
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score90·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pollastrini
no top category Matiz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Matiz · Pollastrini
