Matiz vs Principato Di Lucedio · Bay Area shelf head-to-head
Matiz and Principato Di Lucedio, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Matiz carries more Brand PowerMatiz is in more Bay Area grocersMatiz fields the deeper lineup
Matiz
Principato Di Lucedio
60
brand power
11
28
products
3
7
categories
1
15
subcategories
1
17
grocers
4
$10.64
avg price
$9.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Matiz▭ Principato Di Lucedio
Distribution · 30% of score71·17
P
carried in 17 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Principato Di Lucedio
no top category Matiz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Matiz · Principato Di Lucedio