Maud Borup vs Ghirardelli · Bay Area shelf head-to-head
Maud Borup and Ghirardelli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghirardelli carries more Brand PowerGhirardelli is in more Bay Area grocersGhirardelli fields the deeper lineup
Maud Borup
Ghirardelli
12
brand power
67
3
products
69
1
categories
7
2
subcategories
9
2
grocers
19
$9.22
avg price
$9.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maud Borup▭ Ghirardelli
Distribution · 30% of score8·79
M
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maud Borup
no top category Ghirardelli doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maud Borup · 0
no exclusive doors — everywhere Maud Borup is, Ghirardelli is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maud Borup · Ghirardelli