Maud Borup vs Hershey's · Bay Area shelf head-to-head
Maud Borup and Hershey's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hershey's carries more Brand PowerHershey's is in more Bay Area grocersHershey's fields the deeper lineup
Maud Borup
Hershey's
12
brand power
54
3
products
79
1
categories
6
2
subcategories
8
2
grocers
14
$9.22
avg price
$8.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maud Borup▭ Hershey's
Distribution · 30% of score8·58
M
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maud Borup
no top category Hershey's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maud Borup · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maud Borup · Hershey's