Mcvitie's vs Surati · Bay Area shelf head-to-head
Mcvitie's and Surati, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mcvitie's carries more Brand PowerMcvitie's is in more Bay Area grocersMcvitie's fields the deeper lineupMcvitie's sits further up the premium end
Mcvitie's
Surati
40
brand power
15
25
products
4
2
categories
2
4
subcategories
2
10
grocers
1
71.0¢
price per oz
62.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mcvitie's▭ Surati
Distribution · 30% of score42·4
S
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score88·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mcvitie's
only Surati
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mcvitie's · Surati